
Food Club
Peach Iced Tea Drink Mix
Conceptual Retail Rebrand
Project Type
Art Direction
Editorial Layout
Typographic System
Cover Design
My Role
Editorial Design & Art Direction
Client
Food Club
Project Context


Editorial Grid
A six-column modular grid provides structure across long-form journalism and feature layouts.
Consistent margins and controlled gutters ensure clarity while allowing flexibility between two-column essays, three-column features, and full-width image spreads.
Cover Architecture
Masthead Structure
An oversized high-contrast serif masthead establishes authority and permanence across each issue.
Primary Cover Line
Condensed uppercase typography in red creates interruption and immediate visual impact against monochrome imagery.
Color Strategy
A restrained black, white, and red palette reinforces brand cohesion and cultural intensity.



VISUAL PACING
Spreads alternate between image-dominant compositions and structured text-heavy layouts to create rhythm and prevent reader fatigue.
Photography is treated with minimal overlays to preserve emotional weight and narrative focus.

