CIRCA is a café for the design-obsessed, the deep thinkers, and the digitally driven. More than a coffee shop, it’s a creative ground zero for students, freelancers, and remote workers who crave inspiration, not just caffeine.
The name CIRCA hints at both time and timelessness. It’s a nod to creative eras, personal rituals, and the idea that great ideas are rooted in context. Every detail — from the lighting to the playlist — is crafted to give customers a sense of presence, flow, and focus.
Brand Goals
Build a refined, minimalist identity that feels both modern and nostalgic
Appeal to a design-aware audience that values aesthetic spaces
Establish CIRCA as a cultural hub for freelancers, students, and tastemakers
Create brand assets that transition smoothly from physical to digital spaces
If CIRCA were a person:
They read Monocle, use a Muji planner, drink their espresso neat, and attend design festivals in Berlin.
They read Monocle, use a Muji planner, drink their espresso neat, and attend design festivals in Berlin.
Target Audience
Primary
Age 19–35
Students, creatives, entrepreneurs, and remote workers
Located in creative neighborhoods and university districts
Taglines: For the time between things.
Crafted coffee. Curated atmosphere.
Psychographic
Follows design trends (Think: brutalism, serif type, kinetic type)
Obsessed with ambiance: lighting, music, textures
Treats café culture as part of their identity
Values analog experiences with digital influence
Design a café brand that feels both futuristic and nostalgic — minimalist, editorial, and culturally aware. CIRCA should be more than a café — it’s a curated atmosphere for creative thinking.
Minimal but memorable
Minimal design isn’t emptiness. It’s clarity with intention
Moodboard
