Graphic Design
Circa Coffee Shop
Created branding materials for "Circa Coffee and Ideas," including Brand Guidelines, Logos, and social media graphics.
Year :
2025
Industry :
Coffee Shop
Client :
Circa Coffee and Ideas Shop
Project Duration :
6 weeks
Problem :
Creating a coffee shop in a saturated market is a significant challenge, as audiences are constantly bombarded with new shops popping up everyday across multiple channels. Many coffee shops struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and sales.
Circa needed a cohesive branding message that would instantly evoke the energy and excitement of local students, creatives, entrepreneurs, and remote workers.
Solution :
To address this, bold, modern and clean branding was developed, i designed the logos, color palettes, typography selection, product and store mockups as well as social media graphics. I leveraged the need for cafe culture to be a focal point and to add sophistication as a design aesthetic. I wanted to also add an element of community in imagery as this is a niche space.
Consistent visual elements and messaging were used across all materials to reinforce the brand's identity and create a unified, easily recognizable look. The brand was designed to not only be a coffee shop but as a brand and maximize reach
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive brand identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Creating clean branding without being received as too minimal was also a challenging but in this brand messaging was more important.
Summary :
Circa successfully captured the lively spirit of creation through a series of eye-catching product and promotional materials. By combining creativity, bold design elements, and cohesive branding, the brand generated excitement and anticipation for the grand opening.
This project demonstrates how thoughtful, well-executed design can elevate a brands visibility, attract a wider audience, and create a memorable experiences from the very first impression.
More Projects
Graphic Design
Circa Coffee Shop
Created branding materials for "Circa Coffee and Ideas," including Brand Guidelines, Logos, and social media graphics.
Year :
2025
Industry :
Coffee Shop
Client :
Circa Coffee and Ideas Shop
Project Duration :
6 weeks
Problem :
Creating a coffee shop in a saturated market is a significant challenge, as audiences are constantly bombarded with new shops popping up everyday across multiple channels. Many coffee shops struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and sales.
Circa needed a cohesive branding message that would instantly evoke the energy and excitement of local students, creatives, entrepreneurs, and remote workers.
Solution :
To address this, bold, modern and clean branding was developed, i designed the logos, color palettes, typography selection, product and store mockups as well as social media graphics. I leveraged the need for cafe culture to be a focal point and to add sophistication as a design aesthetic. I wanted to also add an element of community in imagery as this is a niche space.
Consistent visual elements and messaging were used across all materials to reinforce the brand's identity and create a unified, easily recognizable look. The brand was designed to not only be a coffee shop but as a brand and maximize reach
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive brand identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Creating clean branding without being received as too minimal was also a challenging but in this brand messaging was more important.
Summary :
Circa successfully captured the lively spirit of creation through a series of eye-catching product and promotional materials. By combining creativity, bold design elements, and cohesive branding, the brand generated excitement and anticipation for the grand opening.
This project demonstrates how thoughtful, well-executed design can elevate a brands visibility, attract a wider audience, and create a memorable experiences from the very first impression.
More Projects
Graphic Design
Circa Coffee Shop
Created branding materials for "Circa Coffee and Ideas," including Brand Guidelines, Logos, and social media graphics.
Year :
2025
Industry :
Coffee Shop
Client :
Circa Coffee and Ideas Shop
Project Duration :
6 weeks
Problem :
Creating a coffee shop in a saturated market is a significant challenge, as audiences are constantly bombarded with new shops popping up everyday across multiple channels. Many coffee shops struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and sales.
Circa needed a cohesive branding message that would instantly evoke the energy and excitement of local students, creatives, entrepreneurs, and remote workers.
Solution :
To address this, bold, modern and clean branding was developed, i designed the logos, color palettes, typography selection, product and store mockups as well as social media graphics. I leveraged the need for cafe culture to be a focal point and to add sophistication as a design aesthetic. I wanted to also add an element of community in imagery as this is a niche space.
Consistent visual elements and messaging were used across all materials to reinforce the brand's identity and create a unified, easily recognizable look. The brand was designed to not only be a coffee shop but as a brand and maximize reach
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive brand identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Creating clean branding without being received as too minimal was also a challenging but in this brand messaging was more important.
Summary :
Circa successfully captured the lively spirit of creation through a series of eye-catching product and promotional materials. By combining creativity, bold design elements, and cohesive branding, the brand generated excitement and anticipation for the grand opening.
This project demonstrates how thoughtful, well-executed design can elevate a brands visibility, attract a wider audience, and create a memorable experiences from the very first impression.