Branding
Cheesy Does It
Cheesy Does It began as a weekend ritual in a tiny, sunlit kitchen. The founder, a self-taught cheese enthusiast and lifelong brunch lover, started experimenting with whipped cream cheese blends to elevate her Sunday bagel routine. From garlic & chive to strawberry basil, each batch was whipped by hand and shared with friends, who started requesting their own jars “just to get through the week.” Today, Cheesy Does It offers a full line of hand-blended cream cheeses in small batches.
Year :
2024
Industry :
Food Packaging
Client :
Cheesy Does It
Project Duration :
2 weeks
Problem :
I needed to design a fun cheese spread brand, without being too playful but not too serious. Most cheese spread brands appear sterile and bland so i wanted to go the opposite direction.
Solution :
I utlilized my illustration skills to give the brand a playful element by illustrating the cheese spread logo. I chose a colorful palette to represent it's playfulness.
Challenge :
The challenge was finding the right typography to compliment to playfulness without appearing childish.
Summary :
This design exemplifies how thoughtful restraint and attention to detail can create a playful visual statement that is both memorable and versatile.
More Projects
Branding
Cheesy Does It
Cheesy Does It began as a weekend ritual in a tiny, sunlit kitchen. The founder, a self-taught cheese enthusiast and lifelong brunch lover, started experimenting with whipped cream cheese blends to elevate her Sunday bagel routine. From garlic & chive to strawberry basil, each batch was whipped by hand and shared with friends, who started requesting their own jars “just to get through the week.” Today, Cheesy Does It offers a full line of hand-blended cream cheeses in small batches.
Year :
2024
Industry :
Food Packaging
Client :
Cheesy Does It
Project Duration :
2 weeks
Problem :
I needed to design a fun cheese spread brand, without being too playful but not too serious. Most cheese spread brands appear sterile and bland so i wanted to go the opposite direction.
Solution :
I utlilized my illustration skills to give the brand a playful element by illustrating the cheese spread logo. I chose a colorful palette to represent it's playfulness.
Challenge :
The challenge was finding the right typography to compliment to playfulness without appearing childish.
Summary :
This design exemplifies how thoughtful restraint and attention to detail can create a playful visual statement that is both memorable and versatile.
More Projects
Branding
Cheesy Does It
Cheesy Does It began as a weekend ritual in a tiny, sunlit kitchen. The founder, a self-taught cheese enthusiast and lifelong brunch lover, started experimenting with whipped cream cheese blends to elevate her Sunday bagel routine. From garlic & chive to strawberry basil, each batch was whipped by hand and shared with friends, who started requesting their own jars “just to get through the week.” Today, Cheesy Does It offers a full line of hand-blended cream cheeses in small batches.
Year :
2024
Industry :
Food Packaging
Client :
Cheesy Does It
Project Duration :
2 weeks
Problem :
I needed to design a fun cheese spread brand, without being too playful but not too serious. Most cheese spread brands appear sterile and bland so i wanted to go the opposite direction.
Solution :
I utlilized my illustration skills to give the brand a playful element by illustrating the cheese spread logo. I chose a colorful palette to represent it's playfulness.
Challenge :
The challenge was finding the right typography to compliment to playfulness without appearing childish.
Summary :
This design exemplifies how thoughtful restraint and attention to detail can create a playful visual statement that is both memorable and versatile.