Project Overview:
Eter & Earth is a 100% pure, clean, eco-conscious wellness essential oil brand. Designed to nurture your body and calm your mind, while honoring the earth.
Objective:
In the realm of essential oils, it is often challenging to create compositions that convey both modern sophistication and visual intrigue without overwhelming the viewer. Many essential oil brands either lack depth and subtlety or become too visually complex, losing their elegance.
Challenges:
One of the main challenges is achieving a harmonious balance between complexity and simplicity. The type selection was arranged in a way that feels sophisticated and engaging, yet not chaotic or cluttered.
Design Process:
Research & Discovery
Concept Development
Wireframing & Prototyping
Visual Design
Development & Implementation
Testing & Refinement
Outcome:
This project proposes a collection of logo suits, packaging, store front and label design. I made sure to that the branding for this this project communicated the intended message for the intended audience by tailoring the brand elements around health and wellness.
Key Achievements:
Airy, minimal, sleek and modern were the buzz words for the project that explored the fusion of minimalism and sophistication through the use of chosen color palette.
By focusing on timeless typography and color palettes, the project delivers a modern visual language that is both elegant and versatile.
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