Food Club Rebrand
Food Club Rebrand
Food Club Rebrand

Project Overview
This project is a rebrand of Food Club’s Peach Iced Tea Drink Mix, focused on improving packaging clarity and modernizing its shelf presence. The original packaging lacked visual hierarchy and felt outdated in a competitive retail space. The redesign introduces a cleaner layout, stronger hierarchy, and a refreshed color system that emphasizes flavor clarity and shelf impact. 3D renderings were used to visualize the product in a realistic retail context. The result is a more modern and shelf-ready packaging system that improves visual clarity and product appeal.
This project is a rebrand of Food Club’s Peach Iced Tea Drink Mix, focused on improving packaging clarity and modernizing its shelf presence. The original packaging lacked visual hierarchy and felt outdated in a competitive retail space. The redesign introduces a cleaner layout, stronger hierarchy, and a refreshed color system that emphasizes flavor clarity and shelf impact. 3D renderings were used to visualize the product in a realistic retail context. The result is a more modern and shelf-ready packaging system that improves visual clarity and product appeal.
This project is a rebrand of Food Club’s Peach Iced Tea Drink Mix, focused on improving packaging clarity and modernizing its shelf presence. The original packaging lacked visual hierarchy and felt outdated in a competitive retail space. The redesign introduces a cleaner layout, stronger hierarchy, and a refreshed color system that emphasizes flavor clarity and shelf impact. 3D renderings were used to visualize the product in a realistic retail context. The result is a more modern and shelf-ready packaging system that improves visual clarity and product appeal.
Project Type
Package Design
Package Design
Package Design
My Role
Art Director & Designer
Art Director & Designer
Art Director & Designer
Client
Food Club
Food Club
Food Club



























